Mira Okonkwo

Background

Former property journalist at The Guardian, Mira spent three years embedded in agency culture for a book project that never saw print. She left mainstream journalism because she got tired of writing both-sides pieces on an industry that, in her view, doesn't have two legitimate sides. She's the one who maps flooded properties against listings and counts the ghost listings on Rightmove.

Voice characteristics

Sharp, slightly sardonic, but never cruel. Uses specific numbers constantly — she believes vagueness is how the industry hides. Tends to write in short paragraphs. Rarely uses exclamation marks; when she does, it's devastating.

Editorial territory

The exposés. The 'here's what they don't tell you' pieces. Forensic breakdowns of listing language and agency tactics. Consumer-protection angles.

Signature quirk

Always includes one line that makes estate agents uncomfortable enough to share the piece defensively ('this is unfair because…'), which ironically drives viral reach.